In an attempt to outshine its rivals in the ever-evolving web industry, Yahoo! has launched an app that makes it easier for travelers to plan their next trip. Called Yahoo Radar, the new app brings together the company’s proprietary search engine, communications software, and other newly developed functions to help people plan their itineraries.
Acting as a virtual travel assistant, Radar uses artificial intelligence and machine learning to bring travelers the best recommendations for restaurants, activities to participate in, and cool attractions nearby.
The app requires users to have a Yahoo! account but that shouldn’t be too much of an issue, as we all know, signing up is free. After signing up, the Radar app scans a user’s inbox for any upcoming trips. If users don’t currently have any trips planned, they can customize the app to send them notifications when a reservation pops up in their email account.
One of Radar’s functions is similar to sending and receiving a text message. Users can ask Radar to provide information on places, sights to see, discounted hotels, etc. within any U.S. state. For restaurants, Radar quickly pulls out content from TripAdvisor and Yelp so people don’t necessarily need to open up those two apps just to view information.
Unlike other travel apps, Radar doesn’t require a lot of text input. For the most part, it learns a user’s preferences over time, and makes suggestions based on the information it has. Radar’s concept is patterned after the style of most gaming companies today, which purvey the “Intelligent Game Technology.” According to Gaming Realms, who offered insights on their strategies, the Intelligent Game Technology is all about creating a platform that can take all kinds of content, and a personalized engine that creates efficient promotion and user satisfaction. Gaming Realms have utilized this technology on many of their games including the highly-successful title Starbust, which has paved the way for digitized classic games to become popular again. Radar, too, is all about that, which is why it has potential to be at the forefront of travel apps for years to come.
Radar is exclusively available for the iOS.
*This is a sponsored post.
